The Ask

Develop a brand identity system for a revolutionary approach to corporate DE&I efforts.

Our Solution

A dynamic, bold visual identity that's warm, welcoming and is like nothing else in the space, signifying it's innovative nature. The logo features 6 diagonal lines oriented to resemble  a butterfly wing and tie back to the meaning of the word "Kiwavi," which is 'chrysalis' in Swahili. The 6 lines represent the 6 components of Kiwavi's programs: Professional Development & Wellness Support for Employees of Color, Recruitment, Retention, and Business Impact Strategy for Employers of People of Color, and Community-Building Events.

Impact & Results

Coming soon following Kiwavi launch

Capabilities Applied