The Ask

Position Barcito as downtown LA's go-to spot for natural wines, craft beers, and grab-and-go provisions through a brand identity and messaging that links where they've been with where they're going, in a compelling and relevant way.

Our Solution

A Brand Platform and visual identity system that establishes Barcito as the friend who welcomes you in exactly as you are, offers you a glass of orange wine and a warm snack, and says —It’s gonna’ be okay, we'll get through this together. Because as the new tagline says, we are "comfort to-go, or stay."

Impact & Results

Helped increase their sales volume by at least 15%.

Barcito was able to stay open during the pandemic when many restaurants in downtown LA were forced to close.

Capabilities Applied