Inspire the Black community to fundraise for their dreams and passions rather than just for emergency needs. The goal was ultimately to drive this habit change across all GoFundMe users.
Our Solution
'Go Find You'-a microsite, social campaign, animated short films, educational videos and tutorials inspiring the Black community to Go Find their dreams and fund them. We shifted the GoFundMe brand mission from “Help People Help Each Other” to “Help People Help Themselves.”
We gave the Black community permission to pursue their dreams AND built them the tools to make those dreams a reality.
