The Walt Disney Company Reimagine Tomorrow Where We All Belong Logo

The Ask

Bring Disney’s commitment to DE&I to life in a way that would be worthy of the Disney name and standard.

Our Solution

‘Reimagine Tomorrow’–a massive global initiative inclusive of a digital platform and robust marketing campaign focused on amplifying underrepresented voices and untold stories.

It's the first search engine of its kind that allows users to search for what they want to see more of in the world...

Sample of Reimagine Tomorrow search feature

...aggregating content from within the Disney ecosystem (Hulu, ESPN, FX, etc.) and the 40 pieces of original content NB produced.

Reimagine Tomorrow Recital of Remixes poster
Image of Recital of Remixes Danni Cassette's Creative Process
Image of Recital of Remixes Brittney Mendoza's music video
Image of Reimagine Tomorrow Featured Stories
Image of Reimagine Tomorrow Recital of Remixes
Image of Reimagine Tomorrow Young Creators Corner
Image of Reimagine Tomorrow Together
Animation of Image of Reimagine Tomorrow Featured Stories Jennifer Lee
Images of Reimagine Tomorrow social launch assets
Image of Reimagine Tomorrow Together modal
Images of Reimagine Tomorrow Seeing Yourself In Stories Matters

Impact & Results

First campaign to unite all Disney business units (National Geographic, Hulu, ESPN, FX, etc)

The only search engine of its kind to amplify underrepresented voices making fans around the world feel seen and heard

Served as a force to unite rather than divide and reinforced Disney’s leadership role in pop culture

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Capabilities Applied

campaign developmentwebsite design & developmentbrand positioning & storytellingbrand & visual identity developmentdigital & social mediaWebsite Design & Developmentcontent creationproductionmedia planning & buyingaccount & project management
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